Ethical Issue #2

Im a marketing research associate with the Home Depot corporation. Im conducting a focus group in ATL, GA and Im considering using my father as one of the 10 people I need for the focus group because I dont think anyone will find out and he his one year out of the specified age rang I need.
Will I include my father in the group?
I should not and would not include my father in the focus group. Atlanta is a big city so I should be able to find a 10th person for my focus group of people between the ages of 45-55. Putting my father in the focus group could cause him to answer some questions in ways he feels would benefit me instead of answering the questions truthfully and thus he would be contributing to faulty and misleading conclusions from this focus group. I would also have to lie to the Home Depot corporation which means I would'nt be keeping an open relationship with them and ultimately I would be presenting them with research that is not a true representaion of what people between the ages of 45-55 in ATL, GA are thinking which could lead Home Depot to do something wrong and lose them a lot of money.

Ethical issue # 1

A McDonalds V.P. asks me to conduct research on health conscience consumers opinions about McDonalds. 92% of respondants would not eat at McDonalds, 89% of responants think that McDonalds offers healthy meal options.
What information would I present to the V.P.
I would have to report both sets of information to the V.P. so I would not be misrepresenting my research. I would have to explain to him that although 92% of respondants said they would not eat at McDonalds 89% said that there were healthy options to eat there. The V.P. could then use this data to determine what needs to be done in order to get these health conscience consumers to eat McDonalds healthy food instead of just knowing they have it. If I didnt present both statistics I would'nt be keeping an open relationtionship with the V.P. and this could ultimately hurt McDonalds business in the long run and if they found out I minipulated the stats then they may not hire me to obtain research in the future.

A Little About Barron

Hello I'm Barron Fowler and I'm here to tell you a little bit about me. I'm a business management major and I will be graduating at the end of this semester. I have many interests including watching and participating in sports, all types of music (but mainly country and rock), and politics. My hobbies include working out, playing basketball, and spending time with my family and friends. Currently I do not have a job, but that means I will have more time to help my group on this project.

I am available between 8am-3pm and any time after 7 on monday and wednesday,
8am-12pm and any time after 5 on tuesday and thursday,
I am available whenever needed friday through sunday
I hope this will be a great semesterand I am looking forward to meeting my group.