Thursday, September 24, 2009

3 Surveys I took From Greenfieldonline.com

The three topics I took surveys on were cereals, entertainment, and cosmetics. The first survey I took was the one about cereals. I liked the way they asked questions because I feel that they presented the questions in a way that would provoke an honest answer. The survey didnt take long to complete and I feel that my answers could possibly help them in the future. I didnt really like the fact that a lot of the questions felt like they were being repeated. The other two surveys I took part in booted me about half way through them because I didnt meet the criteria they needed. I dont like being booted from anything, they should just let me take the survey and either throw out my results or try to use them somehow because by booting me they made me less likely to try to participate in any more surveys.

Thursday, September 17, 2009

About the survey websites

www.greenfieldonline.com is a survey website that has people fill out online surveys that help companies make key decisions about changing or improving products. They give money or a sweepstakes entry to the participant of the survey
www.surveyspot.com is a survey website that has people fill out random surveys in order to help the companies recieve feedback on many brands that the company produces. They provide instant win games after every survey, sometimes provide cash, and they have a $25,000 give away every quarter.
www.npdor.com is a survey website in which consumers fill out information about products they buy and use and this helps businesses figure out ways to improve their products and reasons why their products may not be being used. You recieve points for every survey completed and you can use those points to enter into sweepstakes and you can play instant win games at the end of each survey to win cash and bonus points.
www.erewards.com is an opinion panel that you can join by the request of the sponsers of the website. The sponsers will give you cash off of their items or services that they provide for your cooperation in taking the survey.
www.zoompanel.com with this website you tell companies what you think about their products and even test out new products. You earn points with every survey and can use those points for music, electronics, and more.

Friday, September 11, 2009

How can projective techniques be used in business research?

I believe that projective techniques could greatly benefit business research. As an example if you worked for coke and they needed to find out what people thought about the coke brand as a whole you could use word association with all the different drinks coke offers and see what the first thing that pops into potential customers minds is. You could also use sentence completion to determine where people view coke among other drink providers. You could ask: What type of person drinks coke, Who would you view as a pepsi drinker, or people who drink rc cola are. I think that if properly implemented that this strategy could yield useful results on how people view your product or even your position among your competitors.

View on projective analysis at the end of chapter 7

I thought that the projective analysis at the end of chapter 7 was a little insightful, but for the most part didnt accurately describe my views on relgion (or other things!). My view on life was accurate, I described a lush, green forest full of trees and animals. My path through life was very accurate too, I described bent branches, rocks, and trees hitting me in the face. My views on knowledge were hard to determine using this considering I described a fairytale jail key that opened a door to a small cottage. I didnt agree with the religion answer I got( the cup). I said old grimey and digusting and should be thrown away. Now I dont go to church every sunday, but c'mon I believe in God and I pray. The sex thing (water) was a little ambiguous. I described a big creek with only a little water and I got across by running and jumping over. I dont know what to gather from that, but I'm sure it was wrong! The path that I choose to continue my life on was a rocky path, I kind of agree, I've made some decisions that could make life hard on me in the future. I view my middle and old age as a large field full of flowers and I run across it so im guessing thats supposed to mean I die soon after I enter old age. I viewed death as a big red brick wall that I clime over and on the other side is a big city. I'm guessing that means I embrace death easily and view the afterlife as a gathering of a large group of people. All and all I dont agree with a lot of the findings of this test, but it was fun and actually did accurately calculate some of my life.