Which sampling method will be used for our project

I believe that simple random sampling will be used for our project. We will hand out questionnaires all over campus to anyone who wishes to participate and have them fill them out and then return them to us.

If Money Were No Object Which Sampling Procedure Would I Use?

If money were no object and I was working for a real marketing firm I would still use quota sampling. Due to the speed of data gathering and convenience that quota sampling offers I feel that even though money is no object that this is the best use of a companies time, money, and resources.

What I didnt like about the questionnaire try #2

Question 2: I believe that this question should have more responses to choose from. As it stands now you can only choose from are agree, disagree, or not sure, but if you add in somewhat agree or somewhat disagree then you have more range and get answers that are a little closer to the truth.

Question 3: This question is confusing because you dont have any explanation on how to answer the question. You need to explain how to answer like giving the person taking the survey some sort of scale or completely change the way you can answer the question.

Question 8: This question is terrible because it only gives a portion of the major options that you can choose to take while in college and it doesnt even offer an other option so some of the college students taking this survey wont even be able to answer this question.

What I didnt like about the questionnaire

I have seen a few things that could be changed in this questionnaire in order to improve the quality of the questions. I think that some of the questions dont have enough choices for the answers. Like with the question about if I have enjoyed my classes so far. There are only three answer choices: agree, disagree, and not sure. If you add other choices such as somewhat agree or somewhat disagree you can get a better idea of what people really think about their classes or better yet add in an essay portion for the questions so that these answers can be better explained. Some of the questions dont even have the right answers so some people wont be able to answer the questions. Like the question that asks what is your major, that question lists only a portion of the available majors in college.

3 Surveys I took From Greenfieldonline.com

The three topics I took surveys on were cereals, entertainment, and cosmetics. The first survey I took was the one about cereals. I liked the way they asked questions because I feel that they presented the questions in a way that would provoke an honest answer. The survey didnt take long to complete and I feel that my answers could possibly help them in the future. I didnt really like the fact that a lot of the questions felt like they were being repeated. The other two surveys I took part in booted me about half way through them because I didnt meet the criteria they needed. I dont like being booted from anything, they should just let me take the survey and either throw out my results or try to use them somehow because by booting me they made me less likely to try to participate in any more surveys.

About the survey websites

www.greenfieldonline.com is a survey website that has people fill out online surveys that help companies make key decisions about changing or improving products. They give money or a sweepstakes entry to the participant of the survey
www.surveyspot.com is a survey website that has people fill out random surveys in order to help the companies recieve feedback on many brands that the company produces. They provide instant win games after every survey, sometimes provide cash, and they have a $25,000 give away every quarter.
www.npdor.com is a survey website in which consumers fill out information about products they buy and use and this helps businesses figure out ways to improve their products and reasons why their products may not be being used. You recieve points for every survey completed and you can use those points to enter into sweepstakes and you can play instant win games at the end of each survey to win cash and bonus points.
www.erewards.com is an opinion panel that you can join by the request of the sponsers of the website. The sponsers will give you cash off of their items or services that they provide for your cooperation in taking the survey.
www.zoompanel.com with this website you tell companies what you think about their products and even test out new products. You earn points with every survey and can use those points for music, electronics, and more.

How can projective techniques be used in business research?

I believe that projective techniques could greatly benefit business research. As an example if you worked for coke and they needed to find out what people thought about the coke brand as a whole you could use word association with all the different drinks coke offers and see what the first thing that pops into potential customers minds is. You could also use sentence completion to determine where people view coke among other drink providers. You could ask: What type of person drinks coke, Who would you view as a pepsi drinker, or people who drink rc cola are. I think that if properly implemented that this strategy could yield useful results on how people view your product or even your position among your competitors.

View on projective analysis at the end of chapter 7

I thought that the projective analysis at the end of chapter 7 was a little insightful, but for the most part didnt accurately describe my views on relgion (or other things!). My view on life was accurate, I described a lush, green forest full of trees and animals. My path through life was very accurate too, I described bent branches, rocks, and trees hitting me in the face. My views on knowledge were hard to determine using this considering I described a fairytale jail key that opened a door to a small cottage. I didnt agree with the religion answer I got( the cup). I said old grimey and digusting and should be thrown away. Now I dont go to church every sunday, but c'mon I believe in God and I pray. The sex thing (water) was a little ambiguous. I described a big creek with only a little water and I got across by running and jumping over. I dont know what to gather from that, but I'm sure it was wrong! The path that I choose to continue my life on was a rocky path, I kind of agree, I've made some decisions that could make life hard on me in the future. I view my middle and old age as a large field full of flowers and I run across it so im guessing thats supposed to mean I die soon after I enter old age. I viewed death as a big red brick wall that I clime over and on the other side is a big city. I'm guessing that means I embrace death easily and view the afterlife as a gathering of a large group of people. All and all I dont agree with a lot of the findings of this test, but it was fun and actually did accurately calculate some of my life.

Ethical Issue #2

Im a marketing research associate with the Home Depot corporation. Im conducting a focus group in ATL, GA and Im considering using my father as one of the 10 people I need for the focus group because I dont think anyone will find out and he his one year out of the specified age rang I need.
Will I include my father in the group?
I should not and would not include my father in the focus group. Atlanta is a big city so I should be able to find a 10th person for my focus group of people between the ages of 45-55. Putting my father in the focus group could cause him to answer some questions in ways he feels would benefit me instead of answering the questions truthfully and thus he would be contributing to faulty and misleading conclusions from this focus group. I would also have to lie to the Home Depot corporation which means I would'nt be keeping an open relationship with them and ultimately I would be presenting them with research that is not a true representaion of what people between the ages of 45-55 in ATL, GA are thinking which could lead Home Depot to do something wrong and lose them a lot of money.

Ethical issue # 1

A McDonalds V.P. asks me to conduct research on health conscience consumers opinions about McDonalds. 92% of respondants would not eat at McDonalds, 89% of responants think that McDonalds offers healthy meal options.
What information would I present to the V.P.
I would have to report both sets of information to the V.P. so I would not be misrepresenting my research. I would have to explain to him that although 92% of respondants said they would not eat at McDonalds 89% said that there were healthy options to eat there. The V.P. could then use this data to determine what needs to be done in order to get these health conscience consumers to eat McDonalds healthy food instead of just knowing they have it. If I didnt present both statistics I would'nt be keeping an open relationtionship with the V.P. and this could ultimately hurt McDonalds business in the long run and if they found out I minipulated the stats then they may not hire me to obtain research in the future.

A Little About Barron

Hello I'm Barron Fowler and I'm here to tell you a little bit about me. I'm a business management major and I will be graduating at the end of this semester. I have many interests including watching and participating in sports, all types of music (but mainly country and rock), and politics. My hobbies include working out, playing basketball, and spending time with my family and friends. Currently I do not have a job, but that means I will have more time to help my group on this project.

I am available between 8am-3pm and any time after 7 on monday and wednesday,
8am-12pm and any time after 5 on tuesday and thursday,
I am available whenever needed friday through sunday
I hope this will be a great semesterand I am looking forward to meeting my group.