Thursday, October 15, 2009
Which sampling method will be used for our project
I believe that simple random sampling will be used for our project. We will hand out questionnaires all over campus to anyone who wishes to participate and have them fill them out and then return them to us.
If Money Were No Object Which Sampling Procedure Would I Use?
If money were no object and I was working for a real marketing firm I would still use quota sampling. Due to the speed of data gathering and convenience that quota sampling offers I feel that even though money is no object that this is the best use of a companies time, money, and resources.
Friday, October 9, 2009
What I didnt like about the questionnaire try #2
Question 2: I believe that this question should have more responses to choose from. As it stands now you can only choose from are agree, disagree, or not sure, but if you add in somewhat agree or somewhat disagree then you have more range and get answers that are a little closer to the truth.
Question 3: This question is confusing because you dont have any explanation on how to answer the question. You need to explain how to answer like giving the person taking the survey some sort of scale or completely change the way you can answer the question.
Question 8: This question is terrible because it only gives a portion of the major options that you can choose to take while in college and it doesnt even offer an other option so some of the college students taking this survey wont even be able to answer this question.
Question 3: This question is confusing because you dont have any explanation on how to answer the question. You need to explain how to answer like giving the person taking the survey some sort of scale or completely change the way you can answer the question.
Question 8: This question is terrible because it only gives a portion of the major options that you can choose to take while in college and it doesnt even offer an other option so some of the college students taking this survey wont even be able to answer this question.
What I didnt like about the questionnaire
I have seen a few things that could be changed in this questionnaire in order to improve the quality of the questions. I think that some of the questions dont have enough choices for the answers. Like with the question about if I have enjoyed my classes so far. There are only three answer choices: agree, disagree, and not sure. If you add other choices such as somewhat agree or somewhat disagree you can get a better idea of what people really think about their classes or better yet add in an essay portion for the questions so that these answers can be better explained. Some of the questions dont even have the right answers so some people wont be able to answer the questions. Like the question that asks what is your major, that question lists only a portion of the available majors in college.
Thursday, September 24, 2009
3 Surveys I took From Greenfieldonline.com
The three topics I took surveys on were cereals, entertainment, and cosmetics. The first survey I took was the one about cereals. I liked the way they asked questions because I feel that they presented the questions in a way that would provoke an honest answer. The survey didnt take long to complete and I feel that my answers could possibly help them in the future. I didnt really like the fact that a lot of the questions felt like they were being repeated. The other two surveys I took part in booted me about half way through them because I didnt meet the criteria they needed. I dont like being booted from anything, they should just let me take the survey and either throw out my results or try to use them somehow because by booting me they made me less likely to try to participate in any more surveys.
Thursday, September 17, 2009
About the survey websites
www.greenfieldonline.com is a survey website that has people fill out online surveys that help companies make key decisions about changing or improving products. They give money or a sweepstakes entry to the participant of the survey
www.surveyspot.com is a survey website that has people fill out random surveys in order to help the companies recieve feedback on many brands that the company produces. They provide instant win games after every survey, sometimes provide cash, and they have a $25,000 give away every quarter.
www.npdor.com is a survey website in which consumers fill out information about products they buy and use and this helps businesses figure out ways to improve their products and reasons why their products may not be being used. You recieve points for every survey completed and you can use those points to enter into sweepstakes and you can play instant win games at the end of each survey to win cash and bonus points.
www.erewards.com is an opinion panel that you can join by the request of the sponsers of the website. The sponsers will give you cash off of their items or services that they provide for your cooperation in taking the survey.
www.zoompanel.com with this website you tell companies what you think about their products and even test out new products. You earn points with every survey and can use those points for music, electronics, and more.
www.surveyspot.com is a survey website that has people fill out random surveys in order to help the companies recieve feedback on many brands that the company produces. They provide instant win games after every survey, sometimes provide cash, and they have a $25,000 give away every quarter.
www.npdor.com is a survey website in which consumers fill out information about products they buy and use and this helps businesses figure out ways to improve their products and reasons why their products may not be being used. You recieve points for every survey completed and you can use those points to enter into sweepstakes and you can play instant win games at the end of each survey to win cash and bonus points.
www.erewards.com is an opinion panel that you can join by the request of the sponsers of the website. The sponsers will give you cash off of their items or services that they provide for your cooperation in taking the survey.
www.zoompanel.com with this website you tell companies what you think about their products and even test out new products. You earn points with every survey and can use those points for music, electronics, and more.
Friday, September 11, 2009
How can projective techniques be used in business research?
I believe that projective techniques could greatly benefit business research. As an example if you worked for coke and they needed to find out what people thought about the coke brand as a whole you could use word association with all the different drinks coke offers and see what the first thing that pops into potential customers minds is. You could also use sentence completion to determine where people view coke among other drink providers. You could ask: What type of person drinks coke, Who would you view as a pepsi drinker, or people who drink rc cola are. I think that if properly implemented that this strategy could yield useful results on how people view your product or even your position among your competitors.
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